Online community has partnered with The Cruise Line to launch a white-label offering called CaptainOwl Cruise Club.

TravelOwl, which will earn a commission on each cruise sold through the site, also plans to launch a package holiday offering called TravelOwl Travel Club in the next two weeks in a white label tie in with South Key Travel.

Online services manager Phil Taylor said TravelOwl planned to cover off other areas such as skiing in the near future.

“We’re trying to cover off as many parts of the market as we can,” he said.

“And the beauty of doing white labels is we can piggyback our partner’s brands. It’s also quick and low cost.”

TravelOwl, which is a sister-company of BP Travel Marketing Services, has also begun a major overhaul of its main website, which includes its TicketOwl Box Office that offers tickets to theme parks and visitor attractions.

Taylor said the major aim was to improve navigation and give more prominence to its affiliate partners such as Rail Europe, Super Breaks and travel insurance provider Voyager.

It will then reinforce the online strategy by sending weekly e-newsletters to its database of 40,000 members.