Kuoni has launched the second edition of the Kuoni Cut, a promotion offering holidays with specially negotiated upgrades such as rooms, meal options or flights.

The spring campaign follows the success of the first Kuoni Cut last autumn, and offers must be booked by May 13.

Using the strapline “extraordinary holidays with added upgrades”, the marketing initiative is promoted with consumer advertising, point-of-sale material, window displays and trade support.

Dean Harvey, Kuoni’s marketing director, said: “The Kuoni Cut is all about exclusive offers which we’ve negotiated in partnership with some of our most valued hotel partners, which give people reasons to book with us.

“The cut is about more than just prices; it’s about added value and also the inside track from Kuoni’s experts about why we’re recommending it.

“From beach stays in the Indian Ocean to small group tours in India, the focus is on Kuoni experts who’ve been there and done it themselves so are able to match customers with the best holiday for their needs.”

He added: “The Cut is a sequel to our last campaign, which worked well for us.

“All the best fashion designers talk about the cut of a garment and film directors put their personal stamp on a movie with their own cut, so it’s got such a strong association with quality and tailoring.”

Packages in the offer include the seven-night Highlights of India escorted small group tour, from £1,899 per person, including a free flight upgrade to World Traveller Plus, accommodation and selected meals departing on October 12, 2019.

More: Kuoni unveils Israel and Jordan brochure

Kuoni launches high profile autumn advertising campaign