Travel management company TAG has appointed Laura Kirton as product and commercial manager for Private Travel, TAG’s leisure division.

She has previously worked in product roles for online luxury tour operator Destinology and most recently First Class Holidays, where she specialised in long-haul travel to Canada, the US, Australia, New Zealand and Fiji – managing supplier relationships and overseeing business strategy.

In her new role, she is tasked with maximising opportunities in the UK leisure market, overseeing the management of Private Travel’s luxury product offering and driving sales growth.

Ruth Hilton, head of Private Travel UK at TAG, said: “Her industry experience, combined with her fresh new ideas, a sharp product management and commercial mindset, make her a great asset to the Private Travel team.”

Formerly known as The Appointment Group, TAG has offices around the world and five specialist business units – Corporate, Touring, Events, Private Travel and Film and Media.