Advantage has confirmed the Portuguese Atlantic islands of Madeira will be the location for its 2020 Conference.

Announcing the destination at the 2019 conference in Cadiz, Ricardo Vieira, destination manager at Discover Madeira, said: “I look forward to meeting you all in my homeland and I wish you all a safe trip.”

The conference will be held at Funchal’s new Savoy Palace Hotel on Madeira Island. Due to open at the end of 2019, the Savoy Palace Hotel will be an exclusive 5-star deluxe property. Delegates will be able to stay either at Savoy Palace Hotel or in a number of hotels located nearby in the coastal city.

Roberto Santa Clara, executive director of Madeira Promotion Bureau said: “We are very honoured to be the 2020 host of Advantage’s conference. The UK market is very important for Madeira and the conference being held in the island will be a huge asset to the Tourism business.”

Advantage chief executive, Julia Lo Bue-Said added: “We really look forward to welcoming you all next year.

“Madeira is a new destination for us to explore and the support we’re receiving from the tourist board has been amazing. The climate allows us to consider outdoor activities as part of next year’s conference, especially when the Atlantic archipelago boasts a UNESCO World Heritage Site, The Laurel Forest of Madeira, and five nature reserves.

“Connected to the UK by regular direct flights, Madeira’s three to four-hour flight time makes it easily accessible for our members.

“Cadiz has been a fantastic location in which to celebrate our 40th year and we are looking forward to welcoming Advantage members in Madeira.”