British holidaymakers are being encouraged to put their Brexit differences aside in a new Spanish tourism push.
A newly-launched campaign is using the tagline ‘You have Spain in Common’ to highlight that the country is open for business despite concerns holidaymakers may have over Brexit.
The Spanish Tourist Office push includes a microsite and a range of short videos adapted for each social media channel.
Five videos will run across YouTube, Facebook and Twitter, targeting families and groups across the UK.
The microsite features all the campaign videos as well as FAQ’s for travellers to Spain in the run up to the revised Brexit date of October 31.
The first video features a group of friends at the beach. As the footage rolls, the text states “this is how remainers spend a day at the beach” shortly followed by a similar scene with the text “this is how leavers spend a day at the beach”.
The video ends with hashtag #spainincommon.
Spain attracted 18.5 million visitors from the UK last year but wants to give reassurance that it continues to offer high quality sustainable travel options.
Spanish Tourist Office president Isabel Oliver said: “The aim of this campaign is to reassure customers that Spain is open for business and to help customers with any misinformation around how to travel to Spain in the run up to Brexit.”
The tourism push follows a 2017 ‘Spain in my Heart’ campaign which attracted more than six million users and ‘Spain in 10 Seconds’ last year when Spanish celebrities from Rafa Nadal to Placido Domingo shared their favourite corner of the country.
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