Kuoni is promoting self-drive itineraries in the US, as the operator capitalises on increased demand in this sector.

Tom Waite, US product manager, said: “Our new look Discover USA brochure is coming out at the end of August with a focus on self-drive holidays, and making the experience of the destination at the heart of the brochure.

“Self-drive itineraries and multicentre holidays are definitely on the increase with customers wanting to explore more of the US.”

New additions to the brochure will be two New England itineraries and an Oregon tour.

“The new New England itineraries reflect increased demand for the destination and the big anniversary next year, marking 400 years since the Mayflower pioneering voyage,” added Waite.

“To support the launch of our new product range, we are hosting a dedicated US training day [in July] with the support of tourist boards, including Brand USA.

“This is a first for Kuoni with about 40 travel experts attending the workshop at Kuoni HQ.”

The self-drive theme is being promoted at major outdoor consumer events this year, where Kuoni is partnering with US tourist boards to market ‘The Great American Road Trip’.

The first event was the Royal Highland Show in Edinburgh in June and the Kuoni team will also be at Great Yorkshire Show (July 9-11) and Countryfile Live in August.

Pictured are Kuoni staff at the Royal Highland Show, with Kuoni ambassador and TV presenter Anita Rani (centre).