The Freedom Travel Group has joined the Association of Touring and Adventure Suppliers (Atas) to take advantage of the sector’s expansion.
The Thomas Cook-owned agency group said it will support its members and homeworkers to make the most of touring and adventure holidays, and develop marketing materials for shops, social media and online.
Joining Atas means Freedom members will gain priority access to fam trips, educationals and events. There will also be Atas endorsement on marketing collateral, and dedicated training and accreditation.
Matt Harding, head of Freedom Travel Group, said: “With such positive growth in the touring and adventure sector, we want to offer our members and homeworkers the very best opportunity to develop and expand this exciting area of their business.”
Paul Melinis, Atas chairman, said: “The touring and adventure sector goes from strength to strength, and the support of our travel agent partners is core to that growth.
“I know that our 27 supplier members and 21 associate members will be looking forward to developing ever-stronger ties with The Freedom Travel Group and helping members and homeworkers grow their touring and adventure sales.”