Aito bosses are hoping more of its Specialist Travel Agents will take part in this year’s Aito Week following a deal which will see the event receive national coverage from The Daily Telegraph.
A special supplement which both Aito operator and agent members can advertise in will be included in the newspaper, coinciding with the event which will take place from October 2-9.
It is hoped the supplement, combined with more thorough organisation and better general publicity of the event, will reverse the decline in the number of agents taking part.
The event was originally launched in October 2008 when 12 agencies took part and even fewer members signed up for the 2009 event.
Speaking at the overseas conference in Majorca, Moxley said: “The supplement is going to drive a lot of consumer awareness of the Aito brand.”
Moxley urged Aito agent members to sign up for the event and ensure any autumn marketing activity they undertake will be in conjunction with the promotional week.
He added: “Aito Week will have a far greater marketing impact than agents just doing their own things.”