Pictured: The sales team at Ramblers Walking Holidays and sister brand Adagio, with Paco Gonzalez, far right.

Ramblers Walking Holidays and sister brand Adagio have joined the Association of Touring and Adventure Suppliers to develop their links with travel agents.

Paco Gonzalez, sales and reservations manager, said staff at the brands are “looking forward to sharing their wide range of guided walking holidays with travel agents”.

“Having recently taken their first steps into developing trade relationships, Ramblers Walking Holidays are keen to stride forward together with Atas to help develop the touring and adventure sector,” he commented.

“We are also extremely happy to be part of the Atas conference (September 18-19) which will give us a great opportunity to showcase what we are all about and talk to agents to answer any question.”

Gonzalez continued: “We believe that the world is more beautiful on foot, which lies at the heart of our range of holidays.

“From three-night stays in our guest house in the Lake District, to a 25-night discovery of New Zealand, our guided group walking holidays offer something for the occasional stroller to the hardiest of trekkers.

“We’ve been around since 1946, and our loyal base of customers travel with us time and time again.

“In joining Atas, we hope to be able to work with travel agents who know and love the touring and adventure sector and can help us introduce our range of holidays to new customers.”

He said the not-for profit business backs causes and charities that support walking.

“Together with Atas and the UK travel trade, we want to help build awareness of walking holidays and the whole touring and adventure sector, which in turn will enable us to put more funds into the good causes we support,” he added.

Ramblers Walking Holidays is the core brand for RWH Travel. Other brands within the group include Adagio – leisurely walking and cultural holidays at a gentle pace – and Ramblers Cruise & Walk Holidays – small group guided walking in association with Fred. Olsen Cruise Lines.

The Hertfordshire-based company operates more than 250 holidays in 60-plus countries.