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Trafalgar increases its focus on ‘under-tourism’

Trafalgar has introduced Georgia and Armenia to its 2020 Worldwide brochure as the escorted tours operator increases its focus on ‘under-tourism’.

The brochure offers holidays in Europe, the Americas, Africa, Asia and Australasia, and has eight new European tours.

The 11-day Georgia & Armenia Uncovered tour offers the chance to learn about traditional Georgian bread making at a Be My Guest lunch in Kakabet village.

Guests can also meet a local family in Garni to learn about Armenian lavash bread, and explore the Unesco-listed Geghard Monastery. Prices start from £2,095, not including flights.

Also new is the nine-day Pearls of the Adriatic Croatian Cruising holiday, which visits Dubrovnik and Korcula. It costs from £2,419, not including flights.

Another new tour is the 14-day Balkan Adventure which features seven countries, and includes Bran Castle, the home of Dracula; Sofia; and the War Tunnels of Sarajevo. Prices start at £2,550, not including flights.

Other new European tours feature Sicily, the French Riviera, Barcelona, Ireland and Scotland.

The programme also features new itineraries in South America, Africa, Asia and the US.

Rachel Coffey, Trafalgar’s sales and business development director, said: “The newest additions to our Europe programme are in response to consumer trends which demonstrate a growing interest in Eastern Europe and the Balkans as travellers look to venture off the beaten path.

“Better still, we are visiting a number of ‘under-tourism’ destinations, and helping to bring guests to these fantastic up-and-coming places while creating new and engaging Trafalgar experiences.”

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