A new chief operating officer at Saga Group will shape and lead the over-50s travel and financial services specialist’s transformation programme.

Gilles Normand joins the executive team in the newly-created role on November 25 after a decade at French insurance group Covea.

He was most recently CEO of Swinton, Covea’s retail insurer in the UK.

The company said: “With the Saga brand and its customers at the centre, he will focus on improving alignment and execution across the business, digital and marketing transformation and creating a simpler and more efficient group.”

Normand said: “I’m excited to be joining Saga, a much-loved brand which is going into its next chapter as it progresses the new strategy.

“I look forward to working with the talented team as we continue the transformation.”

Outgoing CEO Lance Batchelor also announced Cheryl Agius would join Saga from Legal & General to head its insurance arm in January.

Batchelor announced in June his plan to leave the company at the end of its financial year in January. This came after a profit warning issued in April.

“These are two important appointments as we continue the transformation of Saga, and both Cheryl and Gilles will help drive the new strategy we announced in April,” he said.

“They both have strong and very relevant experience of strategic delivery and will build on the momentum we have already created.”