Abta’s Victoria Bacon  is to leave the association next year.

Bacon, who is director of brand and business development, will step down in mid-March after nine years at Abta to focus on consultancy work in the short term and to spend more time with family.

Victoria joined Abta’s executive leadership team in January 2011 and has led its brand, communications, business development, events, education and engagement work.

She was responsible for the design and implementation of Abta’s ‘Travel with confidence’ brand repositioning and the rollout of its conference and events business.

She has also led the transformation of the association’s reputation management and digital communications capabilities.


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Abta chief executive Mark Tanzer said: “Victoria has made an enormous contribution over the past nine years as part of Abta’s leadership team, and has overseen a transformation in the organisation’s communications capability.

“Under her stewardship the Abta brand has maintained consistently high recognition levels, and strong association with the values of care and confidence that are at Abta’s core.

“We shall be looking to build on the strong foundation that now exists in order to meet the challenges and opportunities that lie ahead, and wish Victoria well as she pursues new opportunities of her own.”

Bacon said: “It’s been an incredible nine years. I feel proud and privileged to have contributed to Abta’s development and progress and to have had the opportunity to work in such a fantastic industry.

“I’ll be sad to say goodbye to my colleagues but I’m excited about the future, and the opportunities that lie ahead.”