Midcounties Co-operative has appointed Katie Blunt as brand and marketing manager for its travel division.

Blunt will lead on branding and marketing initiatives for Co-operative Travel, which has 58 high street travel agencies.

She moves to Midcounties from her role as marketing communications manager for Central England Co-operative, where for the last five years she led and created society campaigns and developed food marketing for 265 retail stores, including new store launches and developments.

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“I’m delighted to be joining Midcounties Co-operatives’ Travel group at such an exciting time, working with a hugely talented and experienced team,” said Blunt. “Our brand proposition is unique, we not only offer knowledge and expertise but also relevant, desirable and affordable destinations that give back to the communities we trade in.

“Our Co-op brand strengthens our story ensuring our customers want to travel with us over any other travel agency.

“We’re on an exciting journey of brand growth not just as a travel business but as an independent co-operative society. I’m looking forward to working with the team and our suppliers to ensure Midcounties Co-operative fulfils its ambitions and potential, making a real difference for our members and the communities we serve. I’ll be addressing not just the current customer and member needs but also the future aspirations of the Co-operative Travel brand.”

Blunt mas more than 15 years’ marketing experience at retail and not-for-profit organisatios with the likes of Central England Co-operative, developing branded content for M&S, John Lewis and has also previously grown tactical digital and social marketing for the public and charity sector.