Ramblers Walking Holidays has a new-look advertising campaign, featuring real clients travelling with the guided walking holiday specialist.

The advertisements have a ‘Wanted’ theme – making a call for ‘Gallivanters’ and ‘Solemates’ among others, to evoke a sense of adventure.

Gemma Chase, head of marketing, said: “A Ramblers Walking Holiday is all about the experiences that you have along the way – the walking is only one part of it.

“So many campaigns rely on stock photography, which although beautiful, doesn’t necessarily capture all the more emotional elements on a group walking holiday – from the camaraderie and shared experiences that you enjoy to the incredible sense of achievement that you get.

“By using real people on a real Ramblers Walking Holiday we want to bring the experience to life – communicating the thrill of exploring phenomenal destinations, seeing wonderful parts of the world that can only be explored on foot.”

The campaign will be featured in national and specialist print press, as well as targeted membership magazines and direct marketing. A video will appear on Facebook and YouTube.

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