Gladiator lessons in Rome, balloon rides over Luxor and cheetah tracking in South Africa are some of the top experiences requested by Abercrombie & Kent clients.

The luxury operator reported an increase in demand from agents and clients last year for more involvement in the inspiration and planning stages of a holiday.

It established My A&K on its website enabling agents and customers to select tours and experiences, before handing over to A&K staff to create a tailor-made holiday.

Its current marketing campaign – Your Wish, Granted – highlights some of the most popular experiences that clients and agents have added to their wish lists.

Kerry Golds, managing director of A&K, said: “We know our trade partners come to us for our expertise and network of offices across the globe.

“Our ‘Your Wish, Granted’ campaign is planned with agents in mind, as an inspirational tool for what their clients may want.

“From enrolling the kids in a gladiator school in Rome, or cheetah tracking in South Africa, there really is something for everyone.”

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