Ryanair marketing boss Kenny Jacobs is to leave the airline.

The chief marketing officer is set to depart the Irish no-frills carrier at the end of April.

Jacobs has worked from Ryanair for six years, joining from Moneysupermarket. He previously worked for Tesco.

He said: “I have decided to leave Ryanair after more than six enjoyable years in a great business.

“I am proud to have led the team that delivered huge improvements in digital and customer service under ‘Always Getting Better’ as the airline doubled in size.

“I will enjoy a summer off with family and then look for my next challenge. I will continue to be a customer and a big supporter of Ryanair”.

Ryanair chief executive Michael O’Leary said: “Kenny Jacobs has decided to step down as CMO of Ryanair after six successful years, during which Ryanair’s website and digital presence has been transformed.

“Kenny was the author of the successful ‘Always Getting Better’ brand six years ago when he first joined, and he has championed many of the successful customer service improvements we have launched in recent years, which has underpinned our successful growth and evolution.”


It is not known who will replace Jacobs at the airline.

His exit follows chief operating officer Peter Bellew quitting last year to join rival easyJet.

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