Great Rail Journeys has claimed a 25% uplift in brand awareness by sponsoring ITV travel documentaries last year.

The specialist operator has agreed a second year sponsorship deal as a result of the success.

The new agreement will support a number of tours throughout 2020, with regular dedicated destination highlights also running across the brand’s social channels. 

The Great Rail Journeys ITV Documentaries will cover a series of worldwide adventures throughout the course of the year, having kicked off with the ‘Bradley Walsh and Son: Breaking Dad’ Florida road trip in January.

Chief executive Peter Liney said: “Our latest ITV Travel Documentary sponsorship showcases a selection of the wonderful experiences and excursions that are available when holidaying with Great Rail Journeys. 

We have a passion for providing travel that results in many of our customers returning for subsequent holidays and recommending us to their friends.

“We hope that the ITV sponsorship will be a great success, just as it was last year.”