Great Rail Journeys has claimed a 25% uplift in brand awareness by sponsoring ITV travel documentaries last year.
The specialist operator has agreed a second year sponsorship deal as a result of the success.
The new agreement will support a number of tours throughout 2020, with regular dedicated destination highlights also running across the brand’s social channels.
The Great Rail Journeys ITV Documentaries will cover a series of worldwide adventures throughout the course of the year, having kicked off with the ‘Bradley Walsh and Son: Breaking Dad’ Florida road trip in January.
Chief executive Peter Liney said: “Our latest ITV Travel Documentary sponsorship showcases a selection of the wonderful experiences and excursions that are available when holidaying with Great Rail Journeys.
“We have a passion for providing travel that results in many of our customers returning for subsequent holidays and recommending us to their friends.
“We hope that the ITV sponsorship will be a great success, just as it was last year.”
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