Specialist Your Golf Travel has invested in rival Premier Golf with a plan to grow travel to the UK post-Brexit.
The US arm of the London-based golf holiday business has made an unspecified “significant investment” in Atlanta-based Premier Golf.
Your Golf Travel’s investment in Premier Golf is part of ambitious international growth plans.
The US market alone is estimated to be worth $21 billion with more than 30 million players in the country.
Your Golf Travel co-founder and chief executive Ross Marshall said: “We are delighted to be partnering with Premier Golf’s management team to grow and scale the brand further.
“We have developed a special relationship with them over the last 15 years, and are hugely impressed by their passion for the business, their exceptional levels of customer service and flair for creating unforgettable golfing experiences.
“We will now be sending thousands more US golfers per year over the pond to explore the UK and Ireland, which has to be a real positive in post-Brexit Britain.”
Premier Golf was established more than 30 years ago initially focused on international travel to Scotland, Ireland, England, Spain, Portugal and Wales.
The company has since developed a domestic offering based on a select range of destinations in North America.
Managing director Ann Mabry said: “We are tremendously proud of what we have achieved for our customers over the last 32 years.
“The quality of service we offer, our selection of destinations and the personal touch that we add to every trip is at the heart of what we do.
“We are extremely excited about the opportunity to continue on this journey with support from the team at Your Golf Travel who are as passionate about our business as we are.”
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