Leanne Edwards has joined Hays Travel as the independent travel agency chain’s new regional sales manager for Birmingham.

She moves from P&O Cruises, where she was the regional sales and engagement manager for the Midlands Division. She previously worked at Tui for 24 years.

Edwards will be responsible for increasing brand awareness, driving sales and supporting branches in the much-expanded Birmingham region.


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Hays Travel bought the entire Thomas Cook retail portfolio in October 2019 following the collapse of the travel giant.

John Hays, managing director and founder of Hays Travel, said: “She has a wealth of valuable experience. It is evident from Leanne’s track record of turning some of Tui’s lowest performing branches in the Midlands into some of their most profitable stores, that she understands the market and the region very well.”

Edwards added: “It was upsetting seeing the collapse of Thomas Cook after working very closely with them during my time at P&O.

“When I found out John and Irene Hays were purchasing the entirety of the Thomas Cook retail estate, I immediately wanted to get involved and be part of this new and exciting time in travel. I am really looking forward to getting started.”

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