Celebrity Cruises has unveiled more initiatives in its programme of online agent engagement during the Covid-19 crisis including a new charity campaign supporting Reuben’s Retreat.

Other initiatives launched include a bank holiday promotion and details of the next treat available in the company’s Treat Yourself Tuesday agent reward series.

To support Reuben’s Retreat, a charity the premium cruise operator has supported for many years after it was founded by Nicole Graham after her 23-month-old son died, Celebrity is encouraging agents to share their #CheesyGrin.

A video to support the #CheesyGrin campaign has been created.

Reuben’s retreat is a sanctuary for children and young people with life limiting and/or life threatening illness and their parents and siblings, as well as families who have lost a child.

Celebrity is challenging agent partners to “trigger a wave of social nominations” by sharing their #CheesyGrin and donating £5 (text GRIN to 70970), before nominating three friends to do the same.

The cruise line said the campaign “will both raise money and spread joy as it gathers pace”. Agents can donate to the cause using their Celebrity Rewards points.

On Friday, Celebrity Cruises launched a Book Now Bonus campaign to help agents convert bank holiday sales by offering a classic beverage package on ‘price only’ bookings made between May 22 and 26.

And the operator has added Hello Fresh and Just Eat to its Treat Yourself Tuesday rewards programme, which is part of its agent rewards programme.

A new treat is revealed weekly via the Celebrity Cruises’ Travel Agent Facebook Page and next Tuesday Hello Fresh and Just Eat vouchers will be added to the Celebrity Rewards catalogue, alongside Netflix gift cards and App Store/iTunes and Google Play e-vouchers.

Celebrity Rewards allows agents to earn up to £20 for every new booking they make, equating to 2,000 points, and each reward in the Treat Yourself Tuesday series requires a minimum of 2,500 points from new or existing bookings.