The Antigua and Barbuda Tourism Authority has launched a campaign promoting the space available to travellers visiting the country.
Its Space Travel campaign was announced by tourism minister Chares Fernandez at the Caribbean Tourism Organisation’s update on the twin-island Caribbean destination on Tuesday.
Strapline Your Space in the Sun is designed to specifically speak to the “new desires and needs of travellers” and “give people something to dream about for when they are ready to book their first holiday”.
Antigua and Barbuda has 365 beaches and rainforests and is telling potential visitors it offers them: ‘space to move, space to think, space to be you’.
“All indications are that travellers’ expectations have fundamentally changed, and destinations must adapt and address these concerns in order to attract business now that travel is resuming and consumer confidence is being restored,” said Fernandez. “One of the most profound differences centres on physical distancing. The concept of personal space has been amplified, and the aversion to mass gatherings and crowded spaces is likely to remain for the foreseeable future.
Colin James, chief executive of the Antigua and Barbuda Tourism Authority added: “After months of confinement, travellers seeking a well-deserved respite will find no better place than Antigua and Barbuda. “Antigua and Barbuda is the perfect place to escape, broaden your horizons and enjoy all the space you need.”
The UK government currently advises against all non-essential travel.
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