Virgin Voyages has increased agent commission to 16%.

The line said the new rate, up from 10%, was “not a limited-time offer” and insisted it was “here to stay”.

The line also has a policy of no non-commissionable, meaning that no portion of the base voyage fare is set aside, deducted or excluded from an agent’s potential earning.

Tom McAlpin, president and chief executive of Virgin Voyages, said the commission increase was a way of “honouring” agents and the key role they play.

“Our First Mates [agents] are a true extension of our team, and with a deep and long history of making our industry a success for so many years, we recognise how important their role is,” he said.

“We have listened to our First Mates and they have told us what they need to be successful during this time. In turn, we are investing in our relationship by increasing our commission structure to 16% and honouring their role as essential pillars of the travel community.”

Shane Riley, associate vice president of sales at Virgin Voyages, said: “We’re delighted to reaffirm our commitment to our travel partners by launching ‘Brilliant To Do Business With’. This includes raising commission to 16%, and this sweet 16 isn’t a short-term promo, it’s here to stay.

“The world is changing and so are we, but our commitment to our First Mates is stronger than ever.”