EasyJet Holidays has struck a deal to sell through members of independent travel agency consortium Advantage Travel Partnership.
The tour operator only started working with the trade in August, following its initial relaunch in November last year, and has plans to increase the number of agents its works with.
The commercial agreement means easyJet’s range of holidays will now be available to book through Advantage’s 600 travel agencies nationwide.
EasyJet Holidays will provide Advantage agents with dedicated training and marketing materials, webinars, and offers.
Advantage members will also be able to use the operator’s trade portal, built for travel agents to provide details and information on easyJet’s products, and will be supported by a trade team.
EasyJet Holidays’ head of distribution Brad Bennetts, who recently joined the company from Kuoni, said: “We’re delighted to welcome the Advantage Travel Partnership to the easyJet Holidays trade team, especially because now, more than ever, we know people are looking to their trusted travel agents to help with holiday bookings.”
He said the operator had been “blown away” by the response from agents since its trade launch.
John Sullivan, head of commercial at Advantage, said: “We’re really excited to be working with easyJet Holidays and providing our members and their customers with more choice and great-value product from a widely recognised and respected brand.
“Our partnerships are more important than ever and we’re delighted to offer our members the opportunity to grow their business by offering easyJet Holidays.”