A former Marriott vice president is joining United Airlines to head global sales.

Doreen Burse has been named senior vice president of worldwide sales, bringing more than 30 years of sales expertise from the hospitality industry.

Burse was most recently vice president of Marriott’s global sales for the US and Canada leading an account team serving hundreds of accounts representing $16 billion in annual spending.

She joins the US carrier on March 1, responsible for leading its global sales strategy and work to enhance the airline’s existing sales programmes while building new partnerships and driving overall revenue.

Burse will report to chief commercial officer Andrew Nocella, who said: “During her more than 33 years in the hospitality industry, Doreen has been a change agent, showing consistent achievement in leading teams through challenging environments.

“Her results-driven focus, collaborative style and commitment to employee morale and development will help United navigate the evolving needs of corporate customers as they return to the skies in force as the pandemic recedes.”