Start-up budget long-haul carrier Norse Atlantic Airways has started selling tickets for transatlantic flights from London.
A daily service to New York is set to start on August 12 with fares starting at £255 return.
Flights to the US are due to launch from Olso on June 14 and the airline has been lining up services from Gatwick after securing slots at the airport in March.
A service between Olso and Gatwick is also scheduled from August over the summer.
The airline is to operate Boeing 787 Dreamliners on North Atlantic routes, with other US destinations from Gatwick set to be announced soon.
Chief executive Bjorn Tore Larsen said: “We are very pleased to now be able to welcome customers looking to book great value flights between London Gatwick and New York JFK. Customers now have an affordable option allowing them to book a last-minute trip or a holiday of a lifetime with an airline that offers choice and flexibility.
“The introduction of affordable Norse Atlantic Airways point-to point flights between Europe and the United States, will benefit both local tourism and businesses. Not only are we directly investing in the countries that we operate by employing local staff but also supporting job creation across the wider tourism and service industry.”
Gatwick chief executive Stewart Wingate added: “We are delighted to welcome Norse Atlantic Airways to Gatwick. It’s always great to see a new tail on the airfield but the arrival of a new airline following the turbulent past two years for the industry, and one that will be offering fantastic long-haul routes across the Atlantic, is particularly exciting news.
“Passengers across London and the south-east will now be able to benefit from another transatlantic service from Gatwick, with Norse offering excellent value for money for those flying out for a dream holiday, or important business trip, to New York, one of the world’s most famous and dynamic cities.”