Scenic Tours is rebranding and will now be known as Scenic.

The rebrand, which includes a change in logo and colour scheme, follows a 12-month project looking at the evolution of the brand since being founded as an Australian coach touring company in 1986.

Chairman and founder Glen Moroney said: “We started out as a very different company 29 years ago. Today, we’re globally recognised with a unique perspective on all-inclusive luxury travel.

“In addition, we’re also specialists in river cruising – and we’re able to use our travel know-how in ways that weren’t even possible just a few years ago.

“In that time we’ve come to define who we really are. We’ve also learnt so much about our business, and about how to improve our guests’ travel experience. Our offering is now much more tailored.”

The new look and logo will be rolled out across the business over the coming months, with changes being made to the website, brochures, advertising and on board materials.