Palladium Hotel Group signs tourism code of ethics

Palladium Hotel Group has signed the World Tourism Organisation’s (UNWTO) Global Code of Ethics for Tourism and reaffirmed its commitment to sustainability.

Following the signing at the UNWTO’s headquarters, the Spanish hotel company said it had been “developing and promoting the principles of the Code of Ethics for some time”.

The code consists of 10 principles that attempt to establish a global reference framework designed to guide “the various agents of tourism development”.

It was approved by the General Assembly of the World Tourism Organisation and then ratified by the General Assembly of the United Nations.

One article states that “tourism activities should be conducted in harmony with the attributes and traditions of the host regions and countries and in respect for their laws, practices and customs”.

The code also aims to promote a responsible and sustainable tourism order.

President of Palladium Hotel Group, Abel Matutes, said: “Since the beginning of our journey, we have been very aware of the importance and responsibilities of tourism activity and therefore we have already been applying these principles.

“The signing of the Code of Ethics reinforces our commitment to the sustainable development of this industry.”

Palladium Hotel Group chief executive Jesús Sobrino said: “We support responsible tourism for society and the environment and we’re constantly working to achieve this.

“This code is aligned with our global commitment as a company.”

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