The uncertainty of the Covid-19 situation across Europe has caused changes to winter holiday plans for the majority of people, new research reveals.
Almost a third are opting to swap the slopes for the beach and go on a winter sun holiday instead.
One in ten UK adults are or were planning to go skiing or snowboarding, rising to almost a quarter (24%) of 18-34 year olds.
However, the data shows that as many as 90% of those planning to go on a snow-sports holiday this winter season are reconsidering their plans.
A fifth (20%) are no longer planning to travel overseas this winter, while a similar number (19%) have already booked a ski trip for this season but are thinking about changing or cancelling it, according to a new study commissioned by travel insurance provider battleface.
Almost 20% of those who were planning a ski or snowboarding trip this winter say they still intend to go providing the rules allow or plan to book last minute instead.
The research, based on a poll of 2,000, also suggests ongoing confusion surrounding the rules for unvaccinated and once-vaccinated 12-19 year olds, when travelling with fully vaccinated parents.
Three fifths (61%) of parents with teenage children feel that the uncertainty around Covid lockdowns has put them off going abroad in the short term.
A similar number (57%) say the confusion around the entry requirements for teens makes it difficult to commit to a family holiday in the next six months.
Almost half (47%) of UK adults with teenage children are unaware of specific requirements for their children, if they are travelling with fully vaccinated parents or guardians.
A battleface spokesperson said: “Travel restrictions and entry requirements are in constant flux, and even with the Christmas holidays seemingly round the corner, it’s too soon to think about cancelling or moving your holiday plans just yet.
“We encourage people to ensure they’re fully protected for their trip and consider buying insurance a little closer to their trip.
“Battleface policies will continue to cover if the FCDO travel advisories change or the country is moved to the Department for Transport’s red list.”