Jet2holidays is to run a year-long campaign to celebrate the 10th anniversary of its luxury brand Indulgent Escapes.
The ‘Decade of Indulgence’ celebrations come as international travel reopens and the operator reports bookings for Indulgent Escapes have almost doubled in recent weeks.
The campaign will include a series of competitions to give away luxury breaks, customer rewards, social media takeovers, and partnerships, during the next 12 months.
It launches with a ‘Bid for a Break’ campaign in which holidaymakers can bid on an Indulgent Escape holiday with Jet2holidays through the operator’s mobile app.
Holidaymakers must decide on a price they want to pay and place a bid. If they are the only one to bid that amount, and it is the lowest amount, they will be able to buy the holiday for that price. Five-star holidays up for auction include a break to Crete, Greece and Dalaman, Turkey.
The operator recently added hotels in Greece, Spain, Turkey, the Canary Islands, Italy and Portugal. This includes the first Indulgent Escapes hotel in Zante and luxury properties in Sardinia and Lisbon for summer 2022 as well as more hotels in Mykonos, Bodrum, Lanzarote, Corfu, Kos, Thessaloniki and Malaga.
The Indulgent Escapes brand has taken more than 250,000 holidaymakers away since it launched in 2011 with nearly 20 destinations and around 50 hotels. Next summer the brand will have more than 30 destinations on sale and more than 115 properties across Europe.
During the past decade, the operator has increased the number of five-star family-friendly hotels it offers to meet increased demand from the family market by introducing more ‘all-inclusive plus’ options.
Over the years it has also added more design-led properties in destinations such as Greece and the Balearic Islands, featuring swim-up rooms and private pools, as a result of a rise in enquiries from younger customers for a luxury break.
Jet2.com and Jet2holidays chief executive Steve Heapy said: “As well as looking back over the last ten years, we are also using the anniversary as an opportunity to look towards the future.
“We have every intention of growing our collection of Indulgent Escape breaks to include an even bigger portfolio of hotels and destinations, and we will continue to review the customer and market trends to ensure the range meets with their needs.
“With travel reopening and customers looking to indulge themselves after being unable to go on holiday, the demand for luxury holidays is looking very strong.
“In fact, we have enjoyed the strongest sales in more than a year for Indulgent Escape breaks over the last few weeks, showing that people are upgrading their breaks more than ever before.”