Scotland’s Tay Country launches online agent support platform

A Scottish region has launched an online resource for the travel trade to assist those wishing to develop programmes and itineraries in the area.

Tay Country, comprising Angus, Dundee, Fife and Perthshire, designed the online channel to provide agents with ready-to-use itineraries and promotional media for them to use on their own marketing channels.

Four itineraries have been created to target different potential visitor groups to the region, all of which include businesses which are available to partner with agents and tour operators wanting to develop their own programmes.

Tay Country said it hopes the sales assets will “better support” the travel trade, and help it reach its 2024 target of £550m overall visitor spend into the region.

Additionally, Tay Country has appointed Jemma Reid as travel trade sales representative to provide support to agents, organise fam trips and represent the region at travel trade shows.

Reid said: “I am delighted to be working closely with the inbound travel industry. This is an excellent opportunity to have a dedicated resource for Tay Country and to put this destination firmly on the operators’ map.”

Suzanne Cumiskey, business development project officer for Scotland’s Tay Country, said: “Jemma has a wealth of experience in Scottish tourism and is a recognised leader within the travel industry.

“She has worked extensively with destinations and product development, project management, marketing, sales and events.”

Visit Scotland regional leadership director Caroline Warburton said: “The travel trade plays a key role in bringing visitors to Scotland, especially those travelling from overseas.

“As a trusted source on information, these operators take Scotland to their customers providing ideas and inspiration to potential customers at the planning stage of a holiday.

“Travel trade operators also make it easy for visitors to buy and arrange their holidays to Scotland by helping with bookings and logistics.

“As travel returns following the Covid pandemic, prospective visitors are looking for reassurance and security around their bookings, therefore, it is right that destinations are proactively working with travel trade partners to support recovery.”

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