Travel Counsellors has boosted its cruise-specific training, as it reports a 60% increase in cruise sales in April and May 2022 compared to the same period in 2019.
The independent travel company said it has seen a significant increase in premium and luxury cruise lines, as well as expedition cruise sales.
Consequently, the company has provided its counsellors (pictured at Clia Conference 2022) with cruise-specific training to “immerse” them in cruise customers’ offerings and to build relationships with cruise partners.
Travel Counsellors has also launched a new digital cruise guide to give counsellors easy access to information and advice they need to book cruises.
Looking ahead to next year, Janet Whittingham, head of cruise at Travel Counsellors, said she predicts strong Alaska, Australia and New Zealand cruise bookings, as well as family cruises.
She said: “Following the record-breaking leisure sales experienced by Travel Counsellors over the last few months, the cruise market is not falling behind, and we are pleased to see that sales have increased 60% in April and May.
“Luxury and expedition cruises are the most popular choices at the moment, especially Caribbean cruises. Looking at 2023, we predict that Alaska, Australia and New Zealand cruises will make a strong comeback, together with family cruising.”