The owner of Butlin’s is reportedly preparing to put it up for sale amid a boom in staycations.
The rising demand in domestic holidays is sparking a potential bidding frenzy for the brand, which runs three UK holiday centres, Sky News reported.
Bourne Leisure, which also owns Haven and Warner Leisure Hotels, recently picked investment bankers to conduct an auction of Butlin’s next year.
Bourne sold a majority stake to private investment giant Blackstone less than a year ago, valuing the group at about £3 billion.
The company is said to have decided that Butlin’s is sub-scale and therefore non-core to its growth plans.
Rothschild is understood to have been retained by Blackstone and Bourne to oversee the Butlin’s sale.
Other players in the sector are expected to explore offers for Butlin’s, although it may end up being sold on a standalone basis to a financial buyer, according to the report.
Blackstone declined to comment to Sky.