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US Travel Association names successor to outgoing chief Roger Dow

A successor has been named to take over from Roger Dow as leader of the US Travel Association.

Geoff Freeman re-joins the US travel trade organisation on September 1 after nearly a decade after Dow steps down as president and chief executive after 17 years.

Currently president and chief executive of the Consumer Brands Association in the US, Freeman returns after a period heading the American Gaming Association between 2013 and 2018.

Freeman previously helped establish the Travel Promotion Act of 2009 and the creation of Brand USA.

US Travel Association national chair and Carnival Cruise Line president Christine Duffy said: “We are proud to welcome Geoff Freeman back to lead the US Travel Association. 

“Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programmes that opened new pathways for growth in the travel economy. 

“Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of US Travel in its next era.”

Freeman added: “I am eager to get to work on behalf of this incredible industry, which has long held a special place for me. 

“There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. 

“I’m proud and honoured to succeed Roger Dow, who has been a profound leader and important mentor to me. I give Roger my sincere thanks for all he has done, for me and for the travel industry.”

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