The Advantage Travel Partnership has launched an “all-encompassing” campaign to boost sales and member engagement with Cruise Month.
The “Navigate New Horizons” campaign launched with a webinar which more than 100 Advantage members attended.
The campaign will include an edition of Navigate Magazine available in online and in print, alongside a dedicated intranet hub for members with digital assets, banners and cruise video content to support them in selling cruise.
A new issue of Advantage’s customer-facing magazine, Journeys, will be sent to 15,000 customers in mid-September, and its annual Cruise Collection directory will be delivered soon after.
Advantage has also launched its first consumer prize draw in which members’ customers can win a five or seven-night European fly-cruise with AmaWaterways.
A recent member survey conducted by Advantage found the cruise sector continued to “surge in popularity”, with the “Yet to Cruise” market highlighted as “an excellent opportunity” to grow both bookings and income.
Industry body Clia research showed 71% of this segment is ready to make bookings and give the sector a try.
Jonny Peat, senior commercial manager for cruise at The Advantage Travel Partnership, said: “Cruise continues to play a massive role in our commercial strategy and across our business, generating over £0.65bn of revenue annually and growing. Our members see cruise as a key area of growth for their own businesses and we are continually looking at ways we can best support them.
“Cruise Month is a great opportunity to secure new bookings as well as convert those who are ‘Yet to Cruise’. Our Navigate New Horizons campaign is our biggest marketing campaign ever, and with the inclusion of our first-ever consumer prize draw, it’s sure to help drive customer acquisition.”
Pictured: Jonny Peat, the Advantage Travel Partnership.