Aviareps appoints global head of cruise to 'lead next phase of growth'

Aviareps has appointed Tom Fecke as global head of cruise to spearhead expansion in the sector.

Fecke will be responsible for the company’s cruise line department and expanding its portfolio worldwide.

He has more than 25 years of experience in the travel industry, with previous sales and leadership positions at Sabre, Royal Caribbean, Avis and Travelport.

Fecke was also secretary general of Clia in Brussels where he lobbied the interests of the European cruise industry.

With the appointment, Aviareps plans to grow its cruise representation department which includes travel trade development, market research, PR, sales and marketing activities.

Thomas Drechsler, Aviareps chief operating officer of tourism, said: “The cruise industry is evolving, and so are the expectations of our partners.

“We want to be more than a representative; we want to be a strategic partner who understands how to deliver measurable value in each market.

“Tom’s experience on both the cruise operator and association side adds a new dimension to our capabilities, and we are excited to have him lead this next phase of growth.”

Fecke added: "I’m very pleased to join Aviareps at a time when interest in cruising is clearly on the rise again.

“What drew me to the company is the combination of global presence and strong local expertise. It’s a powerful mix for cruise lines looking to grow internationally.

“My goal is to work closely with our teams and our partners to tailor smart, practical solutions that deliver real results in their target markets."