Designer Travel creates summer litter-picking campaign

Designer Travel is encouraging people to take part in its litter-picking campaign this summer, with weekly prizes awarded to participants.

The agency is inviting clients, their friends and family members to spend up to an hour collecting litter while on holiday or at home using a disposable and biodegradable bag.

Each week up to August 31, prizes will be distributed to those who have taken the best photos of their efforts.

There will also be a final prize draw with a Chelsea Peers bedding set up for grabs.

Designer Travel managing director Karen Pocock said: “We’re saying to people they can do something really simple and if we all do it, we can make a difference.”

So far, participants have collected litter in locations including the Galápagos Islands, Greece, Majorca and, closer to home, Stoke-on-Trent.

The agency has created social media assets and invitations that people can share to drum up greater engagement with the campaign.

To be in with a chance of winning a prize, participants can post a photo of their trash on social media and tag Designer Travel or an agent. Alternatively, they can enter via WhatsApp or text.

Agents will then have to upload the photo to GrapeVine Social and tag Karen Pocock.

The prize draw for the bedding set will take place in the first week of September.