G Adventures’ G Trek for Good raises £40k for Planeterra and Abta LifeLine

A group of 26 travel industry professionals have raised more than £40,000 after hiking along the Camino de Santiago in northern Spain for G Adventures’ G Trek for Good challenge.

 

The amount raised was more than 50% higher last year’s total and will be split equally between Planeterra – G Adventures’ non-profit partner – and Abta LifeLine, which provides financial and emotional support to UK travel industry colleagues in need.

 

Taking place from April 13-20, the 100km trek saw participants hike one of the world’s most famous pilgrimage routes, carrying their own heavy gear.

 

The group finished at the Unesco World Heritage-listed Santiago de Compostela Cathedral in Galicia.

 

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Brian Young, EMEA managing director at G Adventures, said: “The Camino de Santiago is a must-do trek for many hikers around the world, but taking it on with our travel industry colleagues, all united by a shared goal, made this year’s G Trek for Good incredibly special.

 

“It challenged us physically and mentally, but the camaraderie and determination shown by everyone involved was inspiring.

 

“Raising more than £40,000 is an incredible achievement and a testament to the generosity and commitment of the UK travel trade.

 

“Every step taken on the Camino will now help create meaningful impact – supporting community tourism projects around the world through Planeterra and providing vital assistance to our colleagues through Abta LifeLine.”

 

This year’s challenge was the fifth G Trek for Good, reflecting the continued importance of the initiative and the UK travel industry’s commitment to giving back.

 

G Trek for Good has now raised more than £187,000 for Planeterra and Abta LifeLine, with previous treks taking place in Colombia’s Lost City, Morocco’s Mount Toubkal, Tanzania’s Mount Kilimanjaro and Peru’s Choquequirao.

 

Trudie Clements, Abta LifeLine director, added: “It has been a privilege to spend seven unforgettable days trekking alongside an extraordinary group of people, all united by a shared purpose: raising funds for Planeterra and Abta LifeLine – and together, we delivered.

 

“The funds raised will make a meaningful and lasting difference to people’s lives.

 

“Our sincere thanks go to G Adventures for their continued support of LifeLine, and to the trekkers – now pilgrims – whose generosity of time, energy and passion made this journey so impactful.”

 

Plans are already being made for G Trek for Good 2027, with the next destination to be announced later this year.

 

Industry members interested in taking part can register their interest with Stu Darnley at stu.darnley@gadventures.com.

 

Donations can still be made for the G Trek for Good, click here for details.