Gold Medal and Pure Luxury make Europe ‘major focus’

A 68-page Europe brochure and selling guide has been produced for the first time by Gold Medal.

The publication comes as part of dual campaigns by the B2B operator and specialist brand Pure Luxury for August. 

Both campaigns offer extensive property portfolios, flights from scheduled and low-cost airlines, and a range of options for different budgets and preferences.

As incentives, Gold Medal is offering five places on a Crete and Santorini fam trip in partnership with Domes Resorts, while Pure Luxury package bookings can be entered into a prize draw for a four-night stay at Kimpton Atlantico, Algarve.

Pure Luxury’s ‘Exceptional Europe’ campaign showcases a collection of iconic and ultra-luxury hotels and resorts.

Both campaigns include dedicated destination hubs for agents with downloadable social media assets, point of sale material and exclusive regional offers from a selection of UK airports.

Marketing and interim product director Sarah Lancashire said: “Europe is a major focus for us right now as we continue to expand our portfolio of standout properties across the region.

“Both campaigns are designed to make it as simple as possible for agents to find the right product, and the team and I are especially excited to share the beautiful new Gold Medal brochure.

“Crucially, each campaign goes beyond the usual Europe selling tips, with specialist insight from the experts offering destination knowledge that can only be gained by being there.

“And, because we believe first-hand experience is vital to selling with confidence, we’re rewarding agents making bookings with these two exceptional incentives.”