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Havila Voyages has appointed Robin Griffiths as its first strategic account manager for the UK trade.
Griffiths will join the Norwegian coastal specialist next month from APT where he was working for more than three years, recently as national partnerships manager.
He has previous travel roles at Kuoni, Emirates and Gold Medal.
Griffiths will report into global head of sales Matthew Valentine who is also based in the UK.
Valentine said: “It’s an exciting time for Havila and I’m delighted to have Robin help us on the next step of our journey.
“His appointment demonstrates our commitment to working with the UK trade and supporting them as we continue to grow our business.
“He brings a wealth of experience gained over more than 20 years in the industry and I have no doubt he will prove a valuable asset in the coming months.”
Griffiths added: “I’m very much looking forward to working with Matthew and the rest of the Havila team.
“Not only do they offer unforgettable voyages along the Norwegian coast, but their environmental credentials are extremely impressive.
“It’s a winning combination and I’m really looking forward to working with agents to drive sales for the Norwegian coastal cruise product.”