Jake Cullum-Hollins leaves The Good Travel Agent to focus on social media

The Good Travel Agent co-founder Jake Cullum-Hollins is leaving the homeworking agency and selling his shares to business partner Rob Bryer for an undisclosed sum.

 

The agency said in a statement that the move follows “rapid growth” in Cullum-Hollins’ social media presence, which has passed 150,000 followers in five months.

 

“He leaves to pursue personal passions, spend more time with his family, and build his career as a content creator on a permanent basis, while continuing to sell travel as a homeworking agent,” said the statement.

 

Cullum-Hollins commented: “This has been a very difficult decision for me to make, especially as we built this business from nothing to what it is today.

 

“That being said, this opportunity has come at the right time for me to focus on other passions of mine.

 

“I have been working hard on building my social media presence and am now looking for further opportunities to partner with more travel brands on content creation, with some already in the pipeline.

 

“While being a director of The Good Travel Agent I still continued to book holidays for clients, and I will continue to do so when I exit the business. I couldn’t imagine my life without selling travel. It’s in my blood.”

 

He thanked everyone who he has worked with over the past three years, adding: “Their hard work, dedication and drive continue to inspire me.”

 

Cullum-Hollins plans to continue working as a homeworking travel agent but will be moving to a new host agency or consortium to make a clean exit from the business.

 

He also co-hosts of the Tales of A Travel Agent podcast with Club Voyages consultant Becky Walker.

 

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The agency said his exit will be staged over the coming months, with Cullum-Hollins remaining involved while regulatory and compliance responsibilities are formally transferred, “ensuring continuity for agents, suppliers and, most importantly, customers with bookings in place”.

 

There will be no immediate change to any existing financial protection arrangements as a result of the transition.

 

Bryer will assume full ownership of The Good Travel Agent and will bring it into closer alignment with the wider Good Group, which already includes The Good Estate Agent and proptech platform OpenMoov.

 

The aim is to give agents across the group shared technology, shared infrastructure and a single standard of support, rather than running each brand “as an island”.

 

Last month, the company said it has 72 active homeworking agents.

 

Bryer said: “Jake and I started this business from nothing in 2023, becoming one of the fastest growing homeworking agencies in the industry; he has been an amazing business partner and what we have built here – and what he’s now building for himself – speaks for itself.

 

“Growing to 150,000 followers in five months is not luck. I’d rather back him to go and do that properly than watch him try to do two jobs at once.

 

“He goes with my genuine thanks and my full support, and he’ll still be selling holidays, which tells you everything about him.

 

“For The Good Travel Agent, this is a moment to go bigger, not smaller.

 

“We’re bringing the ‘Good’ businesses much closer together and putting serious money into technology, because I think the next few years in travel will be won by whoever gives agents the best tools.

 

“That starts with our new platform and app, and it doesn’t finish there. Our agents will have better technology than anyone else in the market. That’s the whole plan.”

 

The agency said the transition coincides with the largest technology investment its history, “headlined by the launch of a new app built to give homeworking travel agents faster quoting, smarter itinerary building and a better booking experience for their customers”.

 

“With The Good Group now in its 16th year – a mature network backed by major investment in technology over the past two years – the business is poised for growth,” its statement said.

 

“With opportunities available at every investment level, The Good is actively recruiting new agents across the group.”

 

David Moon, head of business development at the agency’s consortium, Advantage Travel Partnership, said: “It’s been a pleasure working with Jake over the last three years and we wish him well in the next phase of his journey.

 

“The Good Travel Agent has some great plans in place for the future, and we look forward to continuing our good working relationship with them.”