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An online shopping option has been opened as part of a new website created by overseas wedding specialist Perfect Weddings Abroad.
The service curates a personalised selection of fashion, beauty and retail essentials from more than 20,000 brands, tailored around each couple’s wedding destination.
Created in conjunction with technology business InterLnkd, it comes on the back of the company marking 20 years of trading with more than 10,000 weddings planned overseas.
Perfect Weddings Abroad is utilising InterLnkd’s TravelStylist intelligent matching engine and shopping platform, to engage customers post-booking and pre-departure with personalised curations for their upcoming wedding travel arrangements.
Managing director Helen Doyle said: "We are always exploring ways to enhance our exclusive offer to our wedding couples and their guests.
“For over 20 years Perfect Weddings Abroad has been innovating in this space; from launching fully-inclusive celebration packages, interactive wedding profiles, wedding-only packages for travel agents, and now broadening our offer beyond travel for the first time.
“Whether its wedding jewellery, dresses, suits, fashion accessories or gifts, we’ve created a one stop shop for all things destination weddings, exclusively for our clients.”
Barry Klipp, chief executive of InterLnkd, said: “We’re proud to see Perfect Weddings Abroad become the first specialist travel business to bring TravelStylist to its customers.
“For couples and guests alike, preparing for a wedding overseas can quickly become a long list of things to buy and pack.
“TravelStylist uses each booking’s destination, dates and trip details to match them with the most relevant fashion and beauty products from a range of retailers including Selfridges, Marks & Spencer, Boots and Goldsmiths, all within a branded marketplace.”
Doyle added: "I’m excited to work with Barry and his team, to introduce their innovative technology in the travel agency and tour operator sector.”