Sharon Bradbury promoted to managing director at Solmar Villas

Sharon Bradbury has been promoted to the role of managing director at Solmar Villas.

The operator’s former general manager will report to Dertour UK joint chief executive Francis Torrilla in her new role.

Bradbury joined Solmar in 2023 and served as sales and marketing director before being appointed as general manager in July last year.

She started her commercial career in travel with Crystal Ski and then worked within the Tui specialist division over the next seven years, before moving to a role with Hidden Croatia, followed by marketing roles in the finance sector as a consultant.

More: Solmar Villas becomes latest brand to offer reassurance guarantee

Bradbury said: “It’s a real privilege to lead this business at such a dynamic time for travel. We’ve got fantastic momentum, a brilliant brand and a talented team. 

“This is a business with an incredibly strong heritage, built on a genuine passion for quality and service.”

She added: “As we look ahead, our ambition for growth will be grounded in that same dedication to excellence. Reputation and innovation will be at the heart of Solmar’s next phase, driving both our customer experience and our commercial success.”

Torrilla said: “Sharon has an outstanding track record in the travel industry and I’m delighted that we are able to grow our leadership team from talent within the business, she’s done a brilliant job over the past year as general manager, and she’s the right person to take the business forward.”