Solmar Villas expands trade sales team as agency demand grows

Solmar Villas has expanded its trade sales team, with the appointment of Charlotte Slocomb as sales executive.

Her appointment follows that of Lewis Cooper, who was named head of distribution last month.

James Howlett, sales and distribution director at Solmar Villas, said: “We are seeing growing confidence from our agent partners in selling villas, not only because of the exceptional customer experience they deliver, but also because they present opportunities to increase booking values and generate repeat business.

“As demand continues to grow, we remain committed to investing in the trade, which continues to be a hugely important part of our business and a key driver of our ongoing growth.

“Charlotte brings extensive experience from our operations team, where she has worked closely with both travel agents and customers, giving her a deep understanding of the booking journey and the support our partners need to succeed.

“Her insight, knowledge and relationships across the business will be invaluable as we continue to strengthen and grow our trade and OTA partnerships.”

The announcement comes as the brand promotes its winter-sun collection, with an offer of up to 20% off for bookings made before September 2.  

Howlett said: “Our winter-sun campaign comes at a time when we’re seeing increasing demand for villa holidays from both customers and our trade partners.

“More holidaymakers are looking to extend the summer feeling beyond the traditional peak season.

“With demand for winter sun showing no signs of slowing and villas continuing to resonate strongly with today’s travellers, we’re excited about the opportunity to help even more agents capitalise on this growing market.”