TTNG campaign to ‘encourage customers to explore new ways of travelling’

The Travel Network Group has unveiled a new marketing campaign designed to redefine travel as an investment in experiences rather than just an escape from home.

TTNG said the campaign, called ‘Not just a holiday’, showcases the breadth of options available through its members – including cruising, touring and expedition travel – and aims to “spark imagination and encourage customers to explore new ways of travelling”.

Not just a holiday encourages customers to “engage with how travel makes them feel” as it “positions travel as more than time away from home”, said the consortium.

Members will be supported by a multi‑channel campaign rollout, including a nationwide window campaign designed to “maximise high street visibility and inspire meaningful customer conversations at point of sale”.

They will also receive a full suite of digital assets including social media posts and imagery to share instore and online.

Ross East, group marketing director, said: “Our latest campaign is our celebration of the emotional power of travel.

“Customers aren’t simply booking time away – they’re investing in experiences and memories that stay with them long after they return.

“This campaign gives our members the tools to tap into those emotions and create more meaningful conversations with their customers.”