Erin Johnson joins Unforgettable Travel Company as marketing chief

Unforgettable Travel Company has appointed Erin Johnson to the newly created role of group marketing director, effective from October 12.

She will join the company’s executive team, reporting to Graham Carter, co-founder of the business.

In her role, Johnson will lead the company’s global marketing strategy across all brands, including Unforgettable Travel, Unforgettable Croatia, Unforgettable Greece and Cruise Croatia.

She will focus on driving profitable growth across direct and travel trade channels, strengthening brand positioning and increasing demand for the company’s luxury, tailor-made travel experiences.

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Johnson brings more than 20 years’ travel industry experience and will join from Specialist Holidays Group, where she is group chief marketing officer.

She has spent six years with the Specialist Holidays Group portfolio of brands, including five years under former owner Travelopia, and, before that, three years at Silversea Cruises, as marketing director for UK, Ireland, Middle East & Africa.

Carter said: “Erin brings an exceptional combination of luxury travel expertise, commercial insight and experience across both direct and trade channels.

“Her proven ability to position specialist brands, inspire high-value customers and turn strong storytelling into bookings will be invaluable as we continue to grow our brands internationally.”

Johnson added: “I’m excited to join Unforgettable Travel Company at such an important stage in its growth.

“The business has a compelling proposition built around specialist expertise, personal service and the human touch, and I’m looking forward to bringing my experience across brand, direct and trade marketing to help strengthen demand and support the next phase of growth.”