Wendy Wu Tours’ Race Across the World agent club boosts sales

Wendy Wu Tours’ new Race Across the World Club agent club has already driven holiday bookings inspired by the latest series of the BBC TV travel series.

The club aims to help travel agents capitalise on growing customer interest in the Silk Road and wider Asia destinations as they appear on screen.

Since launching earlier this month, the club has already attracted more than 300 agent members, with strong weekly engagement and early bookings recorded for destinations including Turkey following the recent episode.

Gary King, head of trade sales at Wendy Wu Tours, said: “Race Across the World is already having a clear impact on customer interest and we’re seeing that translate into real engagement and bookings for the destinations featured in the show.

“The club is all about giving our agent partners the tools, content and confidence to capitalise on that demand as it happens.

“We’ve already seen fantastic traction, with over 300 agents joining in the first phase, and strong engagement week by week.

“This is a great example of how we can work closely with the trade to turn inspiration into bookings – and ensure Wendy Wu Tours is front of mind when customers are looking to follow in the footsteps of the series.”

Hosted within the Wendy Wu Tours agent Facebook community, the club is supported by communications and business development managers.

Each week, agents receive tailored destination content aligned to the latest episode, including ready-to-use social assets, sales “cheat sheets”, and in-store materials designed to help them quickly respond to customer interest.

Weekly discussions encourage agents to share ideas, promote destinations and drive visibility both online and in-store.

Wendy Wu Tours is also offering weekly spot prizes, with a larger incentive planned at the end of the campaign to reward the most engaged and proactive agents.