WeRoad raises $58m in funding to enable expansion into US

Adventure travel specialist WeRoad has raised $58 million in its latest round of investment, which has been led by Airbnb, the global travel platform.

Existing investors also participated in the Series C round of fundraising, including Series B lead investor H14.

The capital will fund WeRoad’s first major expansion beyond Europe, bringing its community-driven travel model to the US market – and brings the total amount raised by the company to $100 million.

Since its launch in Italy in 2017, WeRoad has taken more than 300,000 travellers across more than 1,000 itineraries on every continent, generating 3.5 million social media followers.

About 90% of its customers travel solo, drawn by the brand’s commitment to foster genuine friendships and address loneliness through communal travel experiences.

Its core market is Millennials and Gen Z, which WeRoad describes as “hungry for the kind of deep and lasting connections that can only be made offline, and increasingly willing to spend to find them”.

More: Travelpack to distribute WeRoad itineraries via the trade

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In 2025, WeRoad expanded its community model beyond travel by launching WeMeet: a platform for social gatherings, including day hikes, after-work drinks and dinner, sporting events, and yoga sessions.

More than 50,000 people across 35 cities attended 2,000 WeMeet events last year, and the official WeMeet app was downloaded 150,000 times.

In parallel with the Series C and US expansion, WeRoad chief executive Andrea D’Amico, who has a long career at Booking.com, will relocate to San Francisco to lead hotels at Airbnb. He will remain closely involved with WeRoad as a board member.

Paolo De Nadai, founder of WeRoad, will continue to lead the company supported by co-founders Fabio Bin, WeRoad chief marketing officer; and Erika De Santi, chief of experience, along with the broader leadership team and new international hires as the company enters the US market.

De Nadai said: “In a world increasingly shaped by AI and social media, genuine human connection is becoming both rarer and more valuable.

“At WeRoad, we’ve built our entire product around enabling real-world connections through shared travel experiences.

“Expanding into the US is a milestone we’ve been working towards for years, and having Airbnb alongside us is both a strong validation of what we’ve built and a powerful signal of the opportunity ahead.”