Six Carnival Corporation brands in the UK have been confirmed as the latest sponsors of this year’s Advantage conference in Florida.

Carnival Cruise Line, Cunard, Holland America Line, Princess Cruises, P&O Cruises and Seabourn are supporting the event which takes place on May 10-13 in Miami.

They join Europcar, Gold Medal and Travel 2, Thomas Cook and Virgin Atlantic and Delta Air Lines as headline sponsors of the conference which takes place at the National Doral Miami hotel.

Cunard said: “In 2018, we are investing a seven-figure sum in the creation of a new Cunard trade partnership team, with the sole focus on developing our collaborative and profitable distribution through the UK travel trade.

“We believe this new 20-plus strong organisation will create a step change in our trade engagement, and deliver profitable growth for us and our trade partners.”

Seabourn said: “Along with our sister Carnival Group brands we are delighted to be headline sponsors for the Advantage 2018 conference in May, taking place at Carnival HQ in Miami.

“We believe that working together is so important to leverage our messages to our valued Advantage partners.”