Adventure travel brand Peregrine is to be sold exclusively through Trailfinders in the UK and Ireland in a new three-year deal.
Peregrine, part of the Intrepid Group, is currently available to book through a variety of agents.
The brand will be only be available through Trailfinders’ 29 travel centres and online via peregrineadventures.com from October 13.
The aim of having a dedicated partner is to enable the company to raise awareness of Peregrine among its target market of “discerning travellers” and grow the brand in the UK.
It also allows the group to increase its support for agents selling Intrepid, Geckos and The Family Adventure Company.
Intrepid Group UK and Europe regional director Michael Edwards said: “We are delighted to be working with Trailfinders as our exclusive partner for the Peregrine brand.
“The two brands are a perfect match in terms of their heritage, reputation for quality and similar target market.”
He added: “Third party agents continue to be a vital part of our distribution strategy and we look forward to working with them on our portfolio of brands, including Intrepid Travel, Geckos and The Family Adventure Company.”