Celebrity Cruises for Beginners 2026
Celebrity Cruises for Beginners, in partnership with Travel Weekly, is back for an incredible fourth year! We are opening the doors once again for a brand-new wave of Travel Agents who are looking for the tools they need to build their product knowledge, sharpen their selling skills and elevate their sales.
With a curated blend of engaging Virtual Masterclasses and hands-on in-person workshop days, Celebrity Cruises for Beginners is purpose-built to empower frontline Travel Agents that are new to the industry - or are discovering Celebrity Cruises for the first time.
What you’ll get:
• Monthly interactive Virtual Masterclasses
• In-person workshop days (A fast track to complete the entire programme)
• Ship visit opportunities
• Celebrity Cruises goodies and giveaways
• Dedicated materials and guides
Win a 7-night European Cruise
Travel Agents who complete Celebrity Cruises for Beginners (by joining five Virtual Masterclasses or one in-person workshop day plus completing the Beginners Training Programme on Celebrity Central) will be automatically entered into a draw to win a 2027 European Cruise for two! There are three 7-night European Cruises in total up for grabs!
Simply sign up below and once registered you’ll receive a welcome email containing all the information on the programme.
Upcoming Celebrity Cruises for Beginners Masterclasses
Tuesday, June 30 at 11am How to create a fly-cruise holiday with AirWaves*
Tuesday, July 28 at 11am Our fleet and accommodation
Tuesday, August 25 at 11am Life is easier with Celebrity Central & Rewards
Thursday, October 1 at 11am Elevate your premium business with AquaClass & The Retreat
* Hosted in partnership with Travel Weekly
Terms and conditions
Celebrity Cruises terms and conditions
The winner’s personal data will be shared with Travel Weekly and processed per Travel Weekly’s privacy policy. For Travel Weekly’s privacy policy, please see: travelweekly.co.uk/privacy-policy
Virtual Masterclass: Talking value & targeting the ideal customer
Celebrity Cruises' Leon Hand and Travel Weekly's Rhodri Andrews host the second Virtual Masterclass, with a focus on
• How to sell Celebrity focusing on value over price
• Finding the right 'high-end high-spend' repeat perfect customer
• Increasing high value bookings
Virtual Masterclass: Why Celebrity: Our brand essence and USPs
Celebrity Cruises' Leon Hand joins Travel Weekly's Katie McGonagle for the first Virtual Masterclass of Celebrity Cruises for Beginners 2026!
Watch the replay which includes:
• Understanding the difference of Celebrity Cruises
• How to become a brand expert
• Articulating the premium brand essence
Virtual Masterclass: How to create a fly-cruise holiday with AirWaves
Celebrity Cruises' Leon Hand and Travel Weekly's Rhodri Andrews host the third Virtual Masterclass in the programme, covering:
• A live demonstration of the Airwaves system
• How to build and dynamically package the perfect flycruise holiday with Celebrity Cruises using Airwaves
• How you can save time and money by booking using our easy automation tool
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